This module helps create a considerable inward force that strengthens employee loyalty, making them proud to work for the company. At the same time, it will increase the visibility of the factors that make an organisation special and unique to the outside world, i.e., the customers.
This module brings out the different aspects of corporate culture, including values, practices, and symbols, making them visible, manageable, but also suitable for new requirements. All these aspects are then reinforced and used in a targeted way to support and facilitate the sustainable achievement of corporate goals.
Recommended as preparation for all modules on customer relationship management.

Your objective is to

• Make your corporate culture evident and visible.
• Create a recognizable and shared identity.
• Strengthen the bond between employees and the company and create a sense of unity.

You will learn how to

• The aspects that make up the corporate culture.
• How to create awareness of corporate values and promote them.
• The factors that make an organization special to customers.
• How to use corporate culture in a targeted manner to achieve corporate goals.