Do you export, outsource or work in international teams? Use cultural differences to your advantage. We show you how.

Die eigene Kultur und die des anderen bewusst wahrnehmen und Kulturunterschiede handlungsstrategisch vorteilhaft umsetzen schafft Wettbewerbsvorteile: Unterschiedliche Kulturen liefern unterschiedliche Perspektiven und damit eine Vielzahl an möglichen Handlungsstrategien für ein und dieselbe Herausforderung.

The course is designed in a practical and action-oriented way and offers concrete examples and cases drawn from everyday life.

Your objective is to

• Deal in a confident manner with international customers, business partners and colleagues
• Identify and integrate cultural differences at an early stage
• Avoid time-consuming cultural misunderstandings and conflicts
• Use cultural differences to your advantage

You will learn how to

• Recognize and benefit from a variety of cultural dimensions and orientations
• Unmask tacit assumptions and avoid dangerous misinterpretations
• Prepare your team for each specific culture
• Adapt your behavior and which Dos and Don’ts to consider